The Complete Guide to CDPs: Everything you need to know

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All you need to know about Customer Data Platforms (CDPs) is captured in this easy-to-read guide.

How CDPs work
How CDPs handle large-scale personalized marketing & CX
Single customer views (SCV), attribution models, targeting & segmentation, and more
CDP vs. DMP, CDP vs. CRM, and CDPs vs. DSPs
What’s a CDP’s Role in Improving Marketing ROI
How CDPs orchestrate better marketing by breaking down data silos
How to measure and calculate the ROI of a CDP
CDP Customer Stories Across Industries
How to get started with a CDP

You will learn:

View the guide here.