Measuring the Real Impact of Marketing- Pocket Guide
When metrics connect marketing efforts to larger business objectives, these become the most critical indicator of marketing performance. Monitoring these key metrics helps you understand the effectiveness of your marketing activities.
However, marketers often find it difficult connecting the dots between their work and business outcomes. They do not always have visibility into how marketing moves the needle, making it difficult to answer questions like:
- What is the ROI of marketing activities per quarter?
- What is the impact of campaigns on user behavior in the long term?
- What is the year-to-date marketing contribution to revenue?
