Digital Identity: Fighting Fraud with Next-Generation Device-to-Identity Signals

Cybercriminals are finding ways to circumvent the most widely adopted digital authentication solutions, which narrowly focus on limited or individual data linkages. New devices, in particular, present a big question mark. Without past user data, there is no historical reference upon which to decide whether a new device can be trusted.

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Almost all fraud via digital channels begins in the authentication process. Nearly two-thirds of financial services fraud executives report an increase in account takeover fraud attacks in 2020 vs. the pre-pandemic period.

Digital Identity: Fighting Fraud with Next-Generation Device-to-Identity Signals

Forward-thinking firms are adopting device-based identity resolution techniques that persistently connect the device to an offline identity, and then observe how this online/offline identity graph evolves through continued observations of digital interactions. Watch this webcast to discover how these organizations leverage device-based identity linkages to identify legitimate consumers while minimizing fraud risk exposure.