This document provides a simplified reference architecture for Demand Side Platform data stores for real-time bidding and campaign reporting using Aerospike as the data store technology.

Ad Tech High-level Reference Architecture: Demand Side Platform

Aerospike’s Hybrid memory architecture™ coupled with its built-in parallelism enables sub-millisecond latencies and millions of operations per second throughput on large data sets, even on a single server. Aerospike achieves these impressive figures through its strong consistency mode, which is required in numerous application use cases. Optimized for hardware at the storage, network and CPU layers, Aerospike can run on 25% to 35% of the server footprint of other NoSQL databases while maintaining five nines or more uptime.